Fresh Direct Floral is the floral division of Fresh Direct and the J&P Turner Group, and is New Zealand’s largest florist and a leading distributor of cut flowers and potted plants.
We specialise in delivering high-quality floral products and tailored retail solutions that support strong in-store presentation and commercial performance. Our bouquets and cut floral range are recognised for their quality, consistency, and extended shelf life.
Working closely with our customers, we design floral programmes that align with specific retail environments, helping to maximise visual impact, operational efficiency, and overall category performance.
Our focus is on delivering practical, high-performing solutions that reduce in-store complexity while improving execution, efficiency, and profitability.
Backed by a team of experienced industry specialists, we continually monitor international trends and emerging varieties to ensure access to a broad, relevant, and high-quality floral range at competitive value.
