A purple signboard with white text that reads 'fresh direct' is mounted on a building. Part of a white truck with an Isuzu logo and a Thermo King refrigeration unit is visible in front of the building. The sky is clear and blue.

Your partner in fresh

freshdirect.co.nz

Fresh Direct connects growers with wholesale buyers, delivering quality fresh produce New Zealand-wide.

Since 1995, Fresh Direct has provided a comprehensive fruit and vegetable marketing and logistics service, partnering with both growers and retailers to ensure consistent supply, quality, and value across the supply chain.

New Zealand owned and operated, Fresh Direct is a leading produce marketer with nationwide capability. Our integrated operations span sourcing, grading, packing, prepacking, food processing, and distribution, enabling us to meet a diverse range of customer requirements across both locally grown and imported produce.

We are committed to building long-term, sustainable relationships grounded in integrity, reliability, and performance. This commitment underpins our reputation for consistently delivering across quality, supply, service, and results.

Fresh Direct operates under an MPI-approved Food Safety Programme, including a HACCP plan aligned with Codex standards.

Black text with the word 'fresh' in large font and smaller text below that reads 'from the district' on a black background.

For any media enquiries, please email media@freshdirect.co.nz

Two women working together in an office, both wearing yellow safety vests, with one woman showing a document to the other.
Green trays filled with avocados inside a refrigerated storage room.
Two men standing inside a warehouse next to green crates filled with red apples and avocados. The men are smiling and holding apples, with trucks and more produce in the background.
A worker in a yellow safety vest pushes a hand pallet truck loaded with green plastic crates inside a warehouse or storage facility.