Purefresh Organic is the specialised organic produce division of Fresh Direct and the J&P Turner Group, focused on connecting growers with wholesale buyers and delivering certified organic fruit and vegetables ready for retail.
Working with trusted growers, Purefresh Organic manages the full process from sourcing and packing through to branding and distribution, ensuring product is delivered to exact customer requirements.
As one of New Zealand’s leading marketers of organic produce, Purefresh Organic partners closely with key industry stakeholders to support sustainable growth across the category. Our approach is grounded in a commitment to produce grown in harmony with nature, with a focus on long-term sustainability, quality, and integrity.
We are dedicated to delivering consistent supply, freshness, and variety, while ensuring growers receive sustainable returns and customers can rely on a high standard of certified organic produce.
Purefresh Organic supplies major retailers, supermarkets, and foodservice partners across New Zealand and international markets, offering both locally grown and imported organic lines.
All product is certified to recognised organic standards, including BioGro.
